Mugler Angel - Advertising Campaign

Angel Nova encourages people to see life in pink and to feel freer. And it is precisely these elements that are emphasised in its advertising. Thierry Mugler's campaign for Angel Nova is based on the title "Where is my mind? "by Nada Surf, for an infinitely evanescent rendering. It all starts with a vision by Toni Garrn.


Filmed up close, she appears with her sunny face and her hair in the wind, while camouflaging one of her eyes with the Angel Nova bottle. Here it serves as her kaleidoscope. From then on, the portraits of the young woman follow one another, swirling the camera or detaching her perfect silhouette from a black background and a cloud of stars. At the end of this campaign, Toni Garrn also proudly displays himself on a star, the distinctive emblem of the Thierry Mugler brand

Onirim Agency & Publicis Luxe

Directed by Nur Casadeval & Julien Vallon

Photographer Julien Vallon