SKYN - Head Shoulders Knees and Toes 

 

​The campaign is an invitation to explore pleasure, from the point of view of different communities, sexual orientations, and gender identities; with the engaged collaboration of director Matt Lambert, cinematographer Rina Yang, pop icon Peaches, and five real couples.

"Much of my work over the years has focused on authentic representations of queer intimacy, love and sex. It was so exciting to be able to bring these worlds, and experience of directing countless intimacy/sex scenes, to a mainstream commercial space.” – Matt Lambert, PRETTYBIRD UK

The bespoke, adult, version of 'Heads, Shoulders, Knees, and Toes' featured in the film was born from a global collaboration between teams in Paris and London, and Peaches (in Berlin), whose partnership was particularly important for the project. Musician, producer, director, and performance artist, Peaches is a legendary feminist pop icon who has spent nearly two decades pushing boundaries and wielding immeasurable influence over mainstream pop culture from outside of its confines, carving a bold, sexually progressive path that has opened the door for countless others to follow.

The brand is also announcing the launch of its freshly redesigned website, www.skyn.com, designed by Sid Lee. The new site goes beyond the norm and reflects SKYN’s commitment to the exploration of pleasure. Through its digital overhaul, the brand extends the commitment towards genuine intimacy, by providing thoughtful curated tips and advice on a variety of topics. In the online shop customers can find the brand’s full range of products, from its new line of toys to condoms.

The campaign, which debuted in Australia in November, followed by Brazil, will continue in the UK, US, France, Poland, Italy, and will include separate product films on SKYN’s social media and a print campaign.

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AGENCY

ADVERTISING AGENCY: Sid Lee Paris

PRESIDENT: Johan Delpuech

EXECUTIVE CREATIVE DIRECTOR: Sylvain Thirache

CREATIVE DIRECTORS: Céline and Clément Mornet Landa

CREATIVE COPYWRITER: Paula Hochberg

CREATIVE COPYWRITER: Jillian Young

ART DIRECTOR/EDITOR: Yoann Plard

ART DIRECTOR: Layla Gras

ART DIRECTOR: Adriana Guix

ART DIRECTOR: Olivier Bodet

HEAD OF PRODUCTION: Thomas Laget

PRODUCER: Marine Redon, Benoit Fernandes

HEAD OF SOCIAL MEDIA: Alexandre Ponte

SOCIAL MEDIA MANAGER: Jeff Deconchat

HEAD OF STRATEGY: Bruno Lee

STRATEGIC PLANNER: Sarah Herbain

MANAGING DIRECTOR: Mehdi Benali

GROUP ACCOUNT DIRECTOR: Héloïse Marchal

GROUP ACCOUNT DIRECTOR: Jessica Ferris

ACCOUNT MANAGER: Paul Pieuchot

LIFESTYLES - SKYN

GLOBAL MARKETING STRATEGY DIRECTOR: Marta Toth

GLOBAL BRAND MARKETING MANAGER: Nicolas Woussen

PRODUCTION

PRODUCTION : PrettyBird UK

DIRECTOR : Matt Lambert

DOP: Rina Yang

SOCIAL MEDIA PHOTOGRAPHER: Ben Cole

EXECUTIVE PRODUCER: Juliette Larthe

PRODUCERS: Meghan Willcox, Amalia Rawlings

PRODUCTION MANAGER: Benji Landman